Welcome Aboard the Mumbai Local
Inspired by Mumbai’s Western Railway, this interactive showcase transforms my selected projects into a journey of stations, stories, and visual experiences.
Explore each stop through the billboards below and follow the route as the journey unfolds.
Journey So Far: Work Experience
This section tracks the professional route taken so far—highlighting strategic milestones, high-impact campaigns, and core achievements mapped across key organizational roles and client growth initiatives
THE FULL CIRCLE
Brand Manager (Aug 2026 to present)
Led end-to-end brand communication and integrated campaigns (ATL/BTL/TTL) across digital, OOH, PR, and POSM to maintain consistent messaging.
Optimizes integrated offline and digital campaigns via agency partners, tracks performance ROI, and leverages emerging media trends and innovations.
Directs multi-agency operations across media, PR, and social, managing influencer campaigns, content strategies, and overall brand effectiveness.
WEALTH VIDYA & CAREER TOPPER
Brand Management Intern (May 2026 to Aug 2026)
Create brand and content strategies for WealthVidya & CareerTopper across LinkedIn, WhatsApp, and other digital platforms
Assist in building brand assets, campaign ideas, and community-led content to improve engagement and brand recall
Spearheaded the comprehensive rebranding of Careertopper into Strategic Asset Management School, aligning identity with its premium educational positioning.
DELOITTE
Executive, Strategy – Forensic & Financial Crime (Jun 2024 to Nov 2024)
Spearheaded the alignment of KYC documents for 77,000 BHP employees, ensuring flawless accuracy and compliance
Managed 50+ complex parent cases and 100+ child cases, maintained audit trails, and resolved exceptions under tight deadlines
Managed 50+ complex parent cases and 100+ child cases, maintained audit trails, and resolved exceptions under tight deadlines
TURTLEMINT
Marketing – Centre of Analytics &Excellence (Sep 2022 to Nov 2023)
Drives strategy and data analytics by benchmarking insurance plans, optimizing credit-card funnels, scaling lead generation, and building 30+ Tableau dashboards
Supported credit-card campaigns driving ₹21L revenue, boosted approvals 15% through segmentation, and expanded remarketing to improve re-engagement.
Drove phone outreach resulting in 2,500 credit card applications and 600+ issuances, while reducing overall processing TAT by 65%
Featured Projects
This section showcases featured portfolio campaigns—highlighting high-impact growth initiatives, brand activations, and strategic executions across key client assignments
Iota Water: Global Expansion & Executive Endorsement
Head of Operations
Spearheaded the operational expansion of Iota Water into the dynamic UAE regional market
Earned direct recognition and high praise from the CEO on LinkedIn for execution
adSight: Winner Disruptive Launch Challenge
Head of Operations
Built a query simulation model that runs structured prompts, tracks brand mentions, and extracts results using NLP
Combined custom crawling + AI audit scoring using OpenAI APIs and web scraping for proxy visibility data
Data collection follows ethical scraping guidelines, with anonymized datasets and future API integration readiness
FiLLi Café: UAE Non-User Market Capture
Head of Operations
Conducted non-user market segmentation and PESTEL analysis to uncover untapped UAE customer growth opportunities
Formulated segment-specific value propositions utilizing the ERRC grid framework to drive non-user conversion
Mapped expansion strategies onto the Ansoff Matrix to project market capture and revenue uplift
My Origins
This section outlines the academic ground covered—highlighting degree qualifications, specialized certifications, and foundational training that underpin core strategic and analytical capabilities
